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March 23, 2017  By Vic Bishop

Subliminal messages in advertising are but one tool available to public relations and propaganda professionals to manufacture consent, create unanimity, and encourage group-think. The use of formulas, scripts and rehearsals are also integral parts of the production process, and a look at how easily a formula can influence our perception of the information being presented shows us just how easy it is to be duped by well-presented nonsense.

TED Talks are ubiquitous on the Internet, and their comfortably predictable formula lends them instant credibility. The well-produced, important sounding speeches featuring seemingly ordinary people with “Big” ideas have become a source of wisdom and knowledge, as important to our culture as 24-hour news pundits and SnopesRead and watch

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